Mercato was founded in spring of 2009 in New York, by Chika Michieli.

Mercato's headwears have been produced in 5 years of tweaking, Chika cares about not only the fabric choice but fitting. She also create one of the kind headwears, such as her signature vintage kimono products.

Chika has been always thinking to create more original items. In spring 2013, she finally started printing own fabric for headscarves besides she made new products using her own photo archives.

She was born in Japan, degree in photography, lived in 3 different countries. She uses these 3 traits into her creation.